NORTHUMBERLAND PARK RANGERS - CASE STUDY
NPR FC are an amateur football team competing in a regional league. With a growing fan base and aspirations to engage with supporters more effectively, the team decided to invest in a new website to enhance their online presence.
The main objective of the website design project was to create a dynamic and engaging online platform for NPR FC. This would provide fans with a centralised platform for accessing news, match schedules and player profiles.
D33 researched other football team websites, both locally and internationally, to identify industry trends, best practices, and areas for differentiation. Competitor websites were analysed to gain insights into design elements, content strategies, and functionality.
D33 collaborated with NPR FC to develop a design concept that reflected the team's brand identity and resonated with fans. Various design elements were explored, including color schemes, typography, imagery, and layout options. Mockups and wireframes were presented for feedback and approval.
Initial consultations were conducted with key stakeholders from NPR FC to understand their goals, target audience, and desired features for the website. D33 discussed the team's brand identity, colors, and visual elements which where then incorporated into the design.
A comprehensive content strategy was then developed to showcase NPR FC’S latest news, match schedules, player profiles and offerings. Engaging and shareable content was created, including match highlights, interviews with players and coaches, and behind-the-scenes footage.
Responsive web design techniques were utilised to ensure that the website was accessible and functional across various devices, including desktops, laptops, tablets, and smartphones. D33 focused on implementation of intuitive navigation, and clear calls-to-action to guide visitors through the site.
Depending on the team's requirements, an e-commerce platform could be integrated to allow fans to purchase tickets, merchandise, and exclusive content directly from the website. D33 has left the option open so that NPR FC can implement a secure payment processing and user-friendly shopping cart functionality when the time is right.
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The visually appealing and user-friendly design of the website has helped NPR FC increase its online visibility and attract new fans and followers. The website serves as a digital hub for the team's activities and achievements, reaching a wider audience.
- The new website has encouraged increased fan participation and interaction, fostering a sense of community among supporters and strengthening their connection with the team.
- Feedback from fans has been overwhelmingly positive, with many citing the website's user-friendly design, rich multimedia content, and seamless navigation as key highlights. The website has become a valuable resource for fans to stay connected with NPR FC and support their favorite team.
- The website design project has been instrumental in helping NPR FC enhance its online presence, engage with fans more effectively, and achieve its goals of reaching a wider audience and strengthening its brand in the competitive world of football.
TECH STACK
Tech stack used for this project
